John Cincola Digital Strategy Overview
John Cincola, a professional pickleball athlete and coach, partnered with PKLD to streamline his online presence by establishing a structured posting schedule and sharing valuable content focused on improving pickleball skills. Our collaboration aimed to create an engaging and educational experience for his audience while driving traffic to his YouTube channel.
Working closely with John, we developed a content strategy centered around providing informative and actionable tips to enhance pickleball enthusiasts’ gameplay. By leveraging various social media platforms such as Instagram, Facebook, and Twitter, we meticulously crafted posts that encompassed insightful techniques, training drills, and strategic gameplay analysis.
The core focus was to foster a community eager to improve their pickleball skills. Through consistent and valuable content sharing, we directed followers to John’s YouTube channel, where in-depth tutorials, match analyses, and comprehensive skill-building sessions were available. This concerted effort not only amplified engagement across platforms but also resulted in an increased viewership and subscriber base on his YouTube channel, establishing John as a go-to resource in the pickleball community for honing one’s skills and tactics.